1. Start Something  
Start Something Authentic
Start Something! is all about finding what motivates you and sharing it with others. Here are three ways to shape your goal:

• What feels authentic to you? This could be the beginning of a new hobby, recommitting to a health or business goal, or taking a small step forward in self-care.
• What might inspire others? Is there something you’ve always wanted to do but haven’t because of what others may think? Now’s the time to try it and share your experience! You never know who might be waiting for a story like yours to find their own motivation to change.
• Big or small, reconnect with what brings you joy. A healthy life is a happy life. If you’ve been feeling like you’re in a rut lately, chances are you’re not the only one. What makes you smile? What brings you joy and breaks up the monotony of everyday life? Bring that joy into your life and the lives of those around you.

2. Commit  
Start Something—and Follow Through
Your goal is to find something that inspires you to inspire others. USANA is part of your journey, but you are the catalyst for change in your life. Once you have an idea of what you want to do, get others on board and commit to your new Start Something! goal with daily actions. Here are some ideas to spark your imagination:

• Start Something Simple. Commit—along with your team—to take your supplements morning and night. Set reminders in your phones as a group and hold one another accountable. Make it a fun challenge by posting videos and pictures on social media with the hashtags #StartSomething and #LiveUSANA.
• Start Something New. Try a new fitness class with a family member or friend. Boxing, Pilates, hip hop, Zumba, yoga, a spin class, CrossFit—whatever interests you! Commit to going once (or several times) a week. Post about it on social media to inspire others to #StartSomething new.
• Start Something Challenging. Sign up and commit to a Spartan Race, a mud run, a 5K, or a half or full marathon. See if other USANA team members, customers, family, or friends are interested in signing up with you and post your progress on social media.
• Start Something Again. Maybe you’ve had a goal you were passionate about years ago that’s fallen down your priority list. It’s never too late to recommit! Post your renewed resolve on social media to inspire others to reignite their passion for what motivates them to get out of bed each day. Perhaps your USANA business is one of these ambitions—you can talk about that too! You can make it a goal to share USANA products on your social channels once a week.

3. Share
Start Something Social—and Share Your Progress
When working toward your Start Something! goal, make sure to:

1. Include your Personal USANA.com Website in your social media bio.
2. Snap a photo or take a short video.
3. Post it on your preferred social media platform.
4. Include a short message about what you’re trying to accomplish.
5. Add the #StartSomething and #LiveUSANA hashtags to your posts.

Start Something that Stands Out

When posting content, keep these key elements in mind for a great Start Something! photo, story, or video:

• You. Make sure you’re front and center in your social posts.
• A Start Something Story. Be clear as you share what you’re starting with your audience.
• Vibrant color. Working toward a goal should be exciting! Let your clothing, lighting, and surroundings send this message.
• Connection. Viewers connect with content where people are smiling, engaged in what they’re doing, or interacting with those around them.
• Show your progress. Viewers relate to content when they can see themselves in it. Show what it’s like to be in the starting phases of your journey—not just the end result.
• Action. Movement can pull the audience in and get them interested in what you’re starting.

Start Something with USANA

This campaign is all about making connections on social, keeping messages simple and consistent, and using USANA’s digital sales tools to introduce customers to products that will help them reach their personal goals. So, make sure you’re connected so your potential customers can find what they need:

• Set up your Personal USANA.com Website.
• Link your website in all your social media bios.
  • As potential customers visit your site, they’ll be linked to more Start Something! content. When they purchase products from your site, you’ll receive credit for any sales.
• Use the hashtags #StartSomething and #LiveUSANA when posting content so we can follow along on your journey.
• Follow and share relevant content from @USANAinc official channels.
• Consistently tell followers to “See the link in my bio” when posting about USANA products—whether you’re posting personally created content or reposting @USANAinc or your local market’s social content. This helps your followers find more information about products that can support their personal goals and ultimately make a purchase from you.

Your actions and content—coupled with the #StartSomething hashtag and the link to your Personal USANA.com Website—are the main drivers for this campaign.

We can’t wait to see what you start!