Claims About USANA Products
Associates may make claims that are found in official USANA literature and about their own experiences with the products in their general health and well being. However, Associates may not make claims or personal testimonials that state or infer that USANA products have therapeutic or curative properties. In particular, no Associate may make any claim that USANA products are useful in the cure, treatment, diagnosis, mitigation, or prevention of any diseases. Such statements can be perceived as medical or drug claims. Not only do such claims violate the Associate Agreement, but they also violate the laws and regulations of the United States, Canada, and other jurisdictions.
Below are examples of proper and improper product claims.
Proper Product Claims:
- “By taking Proflavanol, I’m supporting my heart health.”
Proflavanol is a product formulated to help you retain a healthy cardiovascular system, so this is an allowable claim. - “As a person with an active lifestyle, including participation in frequent sporting events, I realize the importance of being in the best shape possible. I know that when I take USANA’s Procosa supplements I am maintaining healthy cartilage and optimal joint health, and I have never felt better.”
Procosa is designed to promote optimal joint health. - “Regular exercise and a healthy diet with enough calcium help teen and young adult white and Asian women maintain good bone health and may reduce their high risk of osteoporosis later in life.”
This is an example of a claim approved by the FDA for calcium and osteoporosis that you would find in a U.S. Product Information Booklet.
Improper Product Claims:
- “Since I’ve started using USANA products, I’ve lowered my cholesterol and stopped taking my Lovastatin.”
This would be a bad claim because the person cannot say that a product will help them get off a certain medication or treat an abnormal health state such as high cholesterol. - “I use Nutrimeal and Nutrition Bars to control my blood sugar and help keep my diabetes in check.”
This would be improper because the person is implying that our products can help treat the high blood sugar levels associated with diabetes. - “By taking BiOmega, I’ve reduced my risk of developing cancer.”
This would be an improper claim because the person cannot say that a product will prevent or lower the risk of developing a future disease, illness, or condition.
Before and After Photos
Before and after photos, popular with our Celavive line of products, are a unique type of claim that can be made as part of your USANA product story. You don’t need to have photos approved if you are posting in conjunction with a message about USANA. However, the photos must comply with all related Terms & Policies.
In general, you should take the before and after photos in the same location, using the same pose, and the same lighting. For example, you shouldn’t use a “before” photo that incorporates:
- Poor posture
- Neutral facial expression
- Unkempt hair
- Unfashionable attire
- Poor lighting
- Washed-out skin tones
Alongside an “after” photo that incorporates:
- Bright lighting
- Studio quality picture
- Happy facial expressions
- Confident posture
- Fashionable attire
- Stylish hair and carefully applied makeup
- Change in posture or flexing to create the appearance of weight loss
Some other examples of photos that would violate the Terms & Policies include, but are not limited to, photos exhibiting non-typical lifestyle benefits and photos implying disease or drug benefits.
If you have questions about a specific photo or post, please contact the ethics and education department at 801-954-7777 or e-mail ethics@usanainc.com.
Please also refer to USANA’s Terms and Policies on Product Claims, section 10, or more information.
Last modified: December 30, 2022
