USANA Core Values
USANA Health Sciences is guided by four core values, which drive its mission to create the healthiest family on earth. These principles influence every decision, from developing science-based high quality products to promoting a culture of care and sustainability.
Excellence
USANA is committed to scientific research, innovation, and continuous improvement—empowering individuals to get better every day.
Health
USANA cultivates a holistic view of wellness that supports both a healthy body and a strong mind.
Integrity
USANA demonstrates honesty, responsibility, and accountability in all actions and corporate decision‑making.
Community
USANA values involvement, service, and positive impact—fostering a supportive and inclusive culture within the company, local communities, and around the world
These core values are central to USANA’s commitment to people, products, and the planet.
Last modified: February 26, 2026
