{"id":6523,"date":"2016-10-05T21:59:44","date_gmt":"2016-10-05T21:59:44","guid":{"rendered":"http:\/\/askusana.com\/cae\/?post_type=qa&p=6523"},"modified":"2018-02-27T17:56:38","modified_gmt":"2018-02-28T00:56:38","slug":"anti-spam-law","status":"publish","type":"qa","link":"https:\/\/askusana.com\/cae\/qa\/anti-spam-law\/","title":{"rendered":"Anti-Spam Law"},"content":{"rendered":"

Canada\u2019s long-awaited anti-spam law (CASL) went into effect on July 1, 2014.\u00a0CASL prohibits virtually all unsolicited commercial electronic messages (CEMs).\u00a0This includes emails, texts, SMS, and instant messages that encourage participation in a commercial activity (i.e., marketing and\/or sale of the USANA opportunity and\/or products).\u00a0CASL does not apply to voicemail, telephone calls, facsimile messages, auto-recorded voice calls, or any non-commercial electronic message.\u00a0The law applies to Canadian residents sending CEMs to other Canadian residents AND any individual or business outside of Canada sending CEMs to Canadian residents. <\/strong>Subject to certain exemptions, no individual or business inside or outside of Canada may send an electronic message to a Canadian recipient unless the Canadian recipient has given the sender permission to send the message <\/strong>(express, opt-in, or implied consent based on an existing business, personal, or family relationship).\u00a0CASL does not apply to messages from charities or political campaigns.<\/p>\n

What CASL Means for USANA Associates:\u00a0 <\/strong><\/p>\n

    \n
  1. Associates DO NOT<\/strong> need permission to send messages to other Associates (business-to-business messages are exempt from the express, opt-in, or implied consent requirements of CASL);<\/li>\n
  2. Associates DO NOT<\/strong> need to get express consent to continue sending messages to their existing and active*<\/strong> customers (retail customers and personally sponsored Preferred Customers) because they have an existing business relationship with these individuals (i.e., implied consent);<\/li>\n
  3. Associates DO NOT<\/strong> need to get express consent to send messages to prospective customers and distributors with whom they have a personal, family, or business relationship (i.e., implied consent);<\/li>\n
  4. An Associate CAN<\/strong> contact a referral with whom he\/she does not have a relationship, but ONLY IF<\/strong> (a) the Associate has a business, personal, or family relationship with the person making the referral, (b) the person making the referral has a business, family, or personal relationship with the person being referred, AND<\/strong> (c) the Associates discloses the name of the person making the referral in the message to the recipient;<\/li>\n
  5. Associates MUST<\/strong> obtain express consent to contact any third party with whom they do NOT have some type of business\/non-business relationship.<\/li>\n<\/ol>\n

    *<\/strong>An \u201cactive\u201d customer is one with whom the Associate has an existing business relationship based on one of more of the following: (i) the purchase of a product, goods, or a service within the past two years<\/strong>, or (ii) an inquiry or application within the past six months<\/strong>.<\/p>\n

    All Messages MUST Contain the Following Information:<\/strong><\/p>\n

      \n
    1. Non-misleading subject header and content (neither the message nor its content may be false or misleading in any way);<\/li>\n
    2. The identity of the Associate sending the message (full name, sender\u2019s mailing address\u2014DOES NOT have to be a home mailing address, but it CANNOT be USANA\u2019s mailing address\u2014and the Associate\u2019s telephone number or email address);<\/li>\n
    3. A valid, working unsubscribe mechanism.<\/li>\n<\/ol>\n

      Individuals sending messages that do not comply with CASL may be fined up to $1 million, and organizations that send non-compliant messages may be fined up to $10 million.\u00a0Additionally, recipients of non-compliant messages can sue senders for $200 for each non-compliant message they receive. Fines like these can be easily avoided by following good communication practices and keeping your contact lists up to date.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Canada\u2019s long-awaited anti-spam law (CASL) went into effect on July 1, 2014.\u00a0CASL prohibits virtually all unsolicited commercial electronic messages (CEMs).\u00a0This includes emails, texts, SMS, and instant messages that encourage participation in a commercial activity (i.e., marketing and\/or sale of the USANA opportunity and\/or products).\u00a0CASL does not apply to voicemail, telephone calls, facsimile messages, auto-recorded voice […]<\/p>\n","protected":false},"author":1252,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"qa-category":[],"qa-tag":[],"class_list":["post-6523","qa","type-qa","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/askusana.com\/cae\/wp-json\/wp\/v2\/qa\/6523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/askusana.com\/cae\/wp-json\/wp\/v2\/qa"}],"about":[{"href":"https:\/\/askusana.com\/cae\/wp-json\/wp\/v2\/types\/qa"}],"author":[{"embeddable":true,"href":"https:\/\/askusana.com\/cae\/wp-json\/wp\/v2\/users\/1252"}],"replies":[{"embeddable":true,"href":"https:\/\/askusana.com\/cae\/wp-json\/wp\/v2\/comments?post=6523"}],"version-history":[{"count":0,"href":"https:\/\/askusana.com\/cae\/wp-json\/wp\/v2\/qa\/6523\/revisions"}],"wp:attachment":[{"href":"https:\/\/askusana.com\/cae\/wp-json\/wp\/v2\/media?parent=6523"}],"wp:term":[{"taxonomy":"qa-category","embeddable":true,"href":"https:\/\/askusana.com\/cae\/wp-json\/wp\/v2\/qa-category?post=6523"},{"taxonomy":"qa-tag","embeddable":true,"href":"https:\/\/askusana.com\/cae\/wp-json\/wp\/v2\/qa-tag?post=6523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}