Q. Is Executive rank qualification based on calendar quarters?
A. No. Over the course of any given 13 weeks, you can earn enough cumulative Commission Volume Points (CVP) to become an Executive at your current level.

Q. What if I have a bad week—will that affect my qualification?
A. Not as much as you would think. You qualify for Executive with cumulative CVP over any given 13-week period. So if you have a bad week, you can make up for it with a few good weeks. You just need to get to your total.

Q. What happens if I hit my cumulative CVP total in eight weeks?
A. That’s great. Because then you’re an Executive at your current level. Whenever you hit the cumulative total, you will earn a year of Executive rank and all the benefits that come with it.

Q. What happens if I don’t generate enough CVP in any given 13-week period before my anniversary date?
A. You will no longer carry an Executive rank, or be entitled to the benefits that come with it. But each week you have a chance to regain Executive rank.

Every week we add up your cumulative CVP from the previous 13 to see if you earned Executive again. When you do earn it again, you will enjoy a year of benefits and your qualification anniversary will reset to that date.

Q. I already requalified for Executive rank. If I reach my CVP total for another 13-week period, do I qualify for an extra year of Executive rank?
A. No. You can’t bank qualification for Executive rank. Even if you have two or three 13-week periods where you reach your cumulative CVP requirements, you can only qualify for Executive rank a year at a time.

Q. What if I rank advance during my year of Executive rank?
A. We won’t ever cut your Executive benefits short. You will always have a year of enhanced recognition and event benefits at the level you earned them.

But you can qualify at your new level at any time. If you haven’t achieved the cumulative CVP requirements for your new rank by your anniversary, you will be without an Executive rank until you earn it at the new level.

One more thing to remember: the date you achieve Executive at your new level will be your anniversary date going forward.

For example, if you’re an Executive Gold Director with a January qualification anniversary and you advance to Ruby six months into your year of Executive, you will still have six more months of benefits at the Executive Gold level. Then you reach the cumulative CVP requirements for Executive Ruby in December—a month before your anniversary. Now, that December date is your new qualification anniversary, and you earn a year of benefits at Executive Ruby.

Q. If I advance from Silver Director to Ruby Director, can I qualify for Executive Gold if I skip that rank?
A. No, you will need to achieve Executive Ruby as a Ruby Director. You can qualify for Executive status at the level you reach, not for skipped ranks.

Q. How will I know if I am eligible for Executive benefits at an event?
A. Our main conventions have recognition cutoff dates. You will need to hold an Executive rank at the time of the cutoff to be recognized as an Executive and earn the benefits for that particular event.

For smaller, regional events, the qualifications for benefits and recognition will be handled on a case-by-case basis.

Q. At a convention or event, which rank will I be recognized at if I am a Ruby Director who hasn’t reached Executive at my current level, but still has Executive Gold benefits?
A. You will be recognized at your highest rank, which in this case would be Ruby Director. But you will only be eligible for Executive Gold benefits at the event.

Q. If I advance to Diamond and then 1-Star Diamond Director in the same year, at which level will I need to qualify to attend the Global Elite Growth trip?
A. If you are a Diamond at the start of the qualification period for Global Elite Growth and then you rank advance to 1-Star Diamond, you will qualify at the Diamond rank. You will need to achieve the 13-week cumulative CVP requirement for your rank at the beginning of the qualification period. For more information, visit the Global Elite Growth page on The Hub.

What Is an Executive Rank?
Executive ranks (and the benefits that go with them) are reserved for Gold Directors and above who earn consistently at their level.

We created these new ranks to reward those who build strong, solid businesses as they climb to Diamond and beyond.

How Do I Earn an Executive Rank?
Once you advance to Gold Director or above, you are eligible to become an Executive. Then it’s all about building a solid business.

In any given 13-week period—including the week you advance—you need to reach a total number of Commission Volume Points (CVP) to secure your Executive rank for a year—365 beautiful days of Executive benefits.

Here’s the cumulative CVP you’ll need to generate in any 13-week period:

• Executive Gold Director: 13,000 total CVP
• Executive Ruby Director: 26,000 total CVP
• Executive Emerald Director: 39,000 total CVP
• Executive Diamond Director: 52,000 total CVP
• Executive Star-Diamond Director: 52,000 total CVP

All you have to do is look back at the last 13 weeks and add up your CVP to see if you qualify. So each week becomes a new opportunity for you to earn a year of Executive benefits.

Have a bad week? That’s okay. Since we’re talking about cumulative CVP, you can earn the required points whenever you want within the 13-week period. It’s up to you.

And you can even do it in less than 13 weeks, if you want. Once you hit the required CVP, you are an Executive. Congratulations.

What About Requalification?
The date you qualify for Executive at each rank is really important. It’s the start of all the benefits that come with the rank, and it also becomes your qualification anniversary.

Like any anniversary, it’s something you’ll want to remember because it could also be the day your benefits run out.

During your year of Executive rank, you have the chance to requalify by earning the appropriate cumulative CVP during any given 13-week period. That anniversary date we had you remember? It’s your deadline. You have to renew your Executive rank by that date.

Here’s an example to clear things up:

Kim is a Ruby Director, who became an Executive at her level for the first time on March 20, 2015. So she has until March 20, 2016 to requalify by earning 26,000 total CVP in a given 13-week period. But Kim works hard and hits her CVP total October 9, 2015. This doesn’t change her qualification anniversary, but it does mean Kim doesn’t have to worry when March 20, 2016 rolls around. She has already locked in another year of Executive rank.

If you don’t requalify by your anniversary date, you will be without an Executive rank until you reach the cumulative CVP over any given 13-week period. But you won’t have to wait to start your requalification. You have an opportunity every week to regain your Executive rank.

For those who do not requalify by their anniversary date, each week we will look back at the previous 13 to see if you reached your cumulative CVP requirements. Once you requalify, your anniversary will be reset to the date you achieved your CVP requirements and earned another year of Executive rank.

Here’s an example:

Tim is an Emerald Director, whose Executive anniversary date is January 9, 2015. When his anniversary comes around in January 2016, Tim has not qualified. He loses his Executive rank and the benefits with it. But Tim works hard for the next six weeks, and is able to reach his 13-week cumulative CVP requirement on February 19. At that time, he earns a year of Executive rank from that date, and, henceforth, February 19 will be Tim’s anniversary date.

What Happens When I Rank Advance?
You celebrate. Because rank advancements are wonderful accomplishments. And even with the great benefits of our Executive program, it’s still better to be a Ruby Director than an Executive Gold Director.

Rank advancing also opens up a whole new world of Executive benefits. But you will need to qualify at your new level, which means accumulating the proper number of CVP over any given 13-week period.

But there are a few particulars you need to know.

First, you don’t keep the same qualification anniversary date. When you reach Executive at your new level—Gold, Ruby, Emerald, Diamond, etc.—that will be your new anniversary date. And you remember how important that is, right?

Second, you will never lose Executive benefits for rank advancing. You always get a year of Executive, no matter what—as long as you are still an active Associate in good standing.

Going back to our previous example, Kim’s anniversary date is March 20. She advances to Emerald on December 1. Kim will still be able to enjoy Executive Ruby benefits until the next March, while working toward becoming an Executive Emerald Director. So when Kim hits the 39,000 total CVP for 13-weeks on February 11, she has a new anniversary date and another year of benefits—now at the Emerald level.

Why Should I Become an Executive?
The reason we created Executive ranks was pretty simple—to reward those who are building their businesses the right way.

We want to incentivize you to build solid before moving up. We want you to master each level before climbing to the next.  We want to recognize you for building something strong that will last for generations.

To help reward those who are building strong, solid businesses as they move from Gold to Diamond—and beyond—there will be plenty of benefits only Executives will enjoy.

Read all about them. Benefits at our major events.

More Information
Understanding Executive ranks will help you take advantage of all the program has to offer. Check out our Frequently Asked Questions for answers and more information about Executive ranks.

Earnings depicted are not typical. Learn about the average income of USANA Associates at USANAincome.com.

The people of Uganda are able to take advantage of an ultra-modern medical facility. The clinic was funded by Dr. Wentz’ charitable donation, distributed to Uganda through Children’s Hunger Fund. The facility covers two blocks and contains a clinic and a laboratory, offering diagnostic treatment, basic surgical procedures & community health programs.

Visit the Wentz Medical Center website to learn more.

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