How USANA Refers Potential Associates and Customers to the Field or Lead Generation

Associates should be referring prospects to your USANA personal web page for all enrollments or ordering.

Any potential Associate or customer that contacts USANA to inquire about the business opportunity or purchasing products is asked if they have been in contact with a USANA Associate.

If an Associate is named, then the potential Associate or customer is referred to that Associate.

In the event that no Associate contact name is given, the referral is given to an Associate who qualifies to receive referrals.

Under the lead generation model, the more new Associates or Preferred Customers (PC) you enroll, the more leads you can receive. You will have the potential to receive leads equal to the number of Associates or Preferred Customers (PC) you enrolled in the previous calendar month.

(Basically, we’re immediately rewarding you for what you’ve accomplished in the past 30 days or so.)

Leads generated through and retail sales will be placed in a pool and distributed based on the number of Associates who qualify and the number of new enrollees they have.

In order to qualify for retail leads, you will need to meet the following requirements:

  • Be an active Associate in good standing
  • Be PaceSetter qualified at any level
  • Enroll at least one new Associate or Preferred Customer who purchased an item that has volume of 1 SVP or greater in the previous month


*Referral guidelines also apply to markets that offer a retail shopping experience.

Last modified: October 17, 2022

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