Retail Customers
A retail sale is any product sold to a consumer. Brand Partner’s may sell USANA’s product at the price of their choice.
The recommended retail price is ten percent in addition to the preferred price. Brand Partner’s may choose to charge more or less than that amount when making a direct sale to a retail customer.
If a retail customer would like to become a Brand Partner or Preferred Customer, they can register at any time.
Because Retail customers buy directly from Brand Partners, they cannot set up an Auto Order.
To qualify for Auto Order, the retail customer would have to become a Preferred Customer.
Brand Partner’s must use official USANA receipts when conducting direct sales.
Brand Partner’s must maintain all retail sales receipts for a period of two years and furnish them to USANA at the company’s request.
Last modified: January 13, 2026
