How USANA Refers Potential Brand Partners and Customers to the Field or Lead Generation
As a USANA Brand Partner, your should be referring prospects to your USANA personal web page for all enrollments or ordering.
Any potential Brand Partner or customer that contacts USANA to inquire about the business opportunity or purchasing products is asked if they have been in contact with a USANA Brand Partner.
If a sponsoring Brand Partner is named, then the potential Brand Partner or customer is referred to the named individual.
In the event that no sponsor contact name is given, the referral is given to a Brand Partner who qualifies to receive referrals.
Under the lead generation model, the more new Brand Partners or Preferred Customers you enroll, the more leads you can receive. You will have the potential to receive leads equal to the number of Brand Partners or Preferred Customers you enrolled in the previous calendar month.
(Basically, we’re immediately rewarding you for what you’ve accomplished in the past 30 days or so.)
Leads generated through USANA.com and retail sales will be placed in a pool and distributed based on the number of Brand Partners who qualify and the number of new enrollees they have.
In order to qualify for retail leads, you will need to meet the following requirements:
- Be an active Brand in good standing
- Be Pacesetter qualified at any level
- Enroll at least one new Brand Partner or Preferred Customer who purchased an item that has volume of 1 SVP or greater in the previous month
*Referral guidelines also apply to markets that offer a retail shopping experience.
Last modified: agosto 7, 2025
