Approaching an Athlete, Team, or Organization
Here are some basic tips on approaching individuals or teams associated with sports:
Approaching an athlete, team, or university can be exciting and is not too different than approaching any other Potential Associate/Customer. The key to approaching an athlete or team is understanding their intentions: Many of those in the sports field will be looking for sponsorship, free product, funding, etc. and will not necessarily be interested in the business aspect of USANA.
Another key point of consideration when approaching a university is whether it is affiliated with the NCAA. The NCAA has unique requirements for supplements, and those requirements may vary from sport to sport or from school to school. Make sure you research and have knowledge of those requirements before selling a university team on the USANA supplements.
Remember that you are an Independent Associate and you should not make any promises on behalf of USANA. Focus instead on the benefits USANA already promotes for athletes and other sports teams through the Athlete Guarantee Program. Also, be aware that some of the bigger organizations may want to contact USANA directly if there are indications that they can’t obtain what they want through you. These inquiries should be addressed by sending an email to our Athlete Relations group with “Athlete Guarantee Program” as the subject line.
We wish you the best of luck with your business and this exciting new opportunity that has come your way.
Last modified: December 27, 2023
