Affiliate Program

USANA, Your Way

An exciting opportunity is here!

USANA’s new Affiliate Program gives you a creative way to grow your business. Along with signing up new Preferred Customers (PCs) or Associates, you can enroll new Affiliates—social sellers interested in referring USANA products, but who may not want to or be ready to build a team.

This impressive new program appeals to different types of customers or team members, essentially expanding your network and attracting new customers who may not have been accessible before. And better yet, this unique experience caters specifically to your customers and potential team members’ needs, opening the door to opportunities for retention.

Learn about the Affiliate Program now, and be sure to check back here for more details over the coming weeks and months, so you’re always in tune with the latest information.

Inspired by Real Life

A healthy, active life looks different for everyone. And USANA supports diverse lifestyles striving for whole-body wellness, all while earning commission—your way.

Our new Affiliate Program is designed for those who are passionate about health and what the USANA brand delivers, all while looking for a straightforward way to earn a commission sharing with their social network. And earning has never been simpler. Affiliates enjoy their own compensation plan and unique benefits that cater to their personality and expectations.

What’s an Affiliate?
An Affiliate is a USANA independent representative who shares USANA products with their friends and family or through their social networks (think Instagram Influencers).

Perks of being an Affiliate:

  • 15–20% Affiliate Commission: Affiliates can earn a commission by simply sharing links to their favorite USANA products. To keep it simple, they earn based on personally sponsored sales, with no need to worry about Sales Volume Points. The percentage of sales they receive depends on which products their customer purchases. The Affiliate commission percentage is as follows:
    • 20%—Nutritionals, Healthy Living, Skincare
    • 15%—Active Nutrition
  • Long-Term Rewards: Unlike most other Affiliate programs, the Affiliate commission is not just for first-time orders. Shoppers who click on an Affiliate’s sharing link and sign up as a PC are forever tied to the Affiliate—and they receive a 15–20% commission for every order placed by this PC.
  • Preferred Pricing and Subscriptions: USANA Affiliates will also have access to great PC and Associate benefits—like exclusive Preferred Pricing and the ability to sign up for Auto Order.
  • Referral Bonus: Affiliates who refer other Affiliates will enjoy additional rewards—10% of everything their referral earns.
  • Affiliate Dashboard: Affiliates can track their progress, access product sharing links, and shop all from the same place with a new, simplified dashboard.

But Affiliates aren’t the only ones who cash in on their success. When they earn—so do you!

Perks of Having Affiliates on Your Team

Sponsor a new Affiliate and you increase your earning potential. Not only do you receive some of the volume generated by your Affiliates’ customers, but you also get a 20% Affiliate Commission Bonus—meaning you earn 20% of your personally sponsored Affiliate’s earnings.

Here’s how it works:

  • You sign up a new Affiliate.
  • They share links to USANA products.
  • Shoppers who click on their link and add products to their cart choose to either check out as a guest and pay the retail price or sign up as a PC.
  • Your Affiliate earns a 15–20% commission on the product order total (tax excluded) and you earn 20% of what your Affiliate earns. Plus, 40% of the volume from their customer’s order rolls up your organization, creating greater potential for you to earn even more. Any personal purchases from your personally sponsored Affiliate rolls up at 100%.

Here’s a quick example:

You enroll Mary as a new Affiliate. Mary shares her link and one of her contacts places a $150 Nutritionals order with 110 SVP. Once the order is complete, Mary earns an Affiliate commission of $30—and you earn an Affiliate Commission Bonus of $6, plus 44 SVP rolls up your organization. The more Mary shares, the more you earn. Everybody wins!

Additional Perks of Enrolling Affiliates:

  • Entices customers who may have previously said no or were uninterested in the traditional direct-selling model.
  • Engages a new pool of potential Affiliates to help expand your network, bringing in more customers.
  • The modern-day seller is evolving. And the Affiliate Program allows you to meet your customers and potential team members where they are, offering experiences to more closely match their goals—which motivates them to stick around and increases your potential to generate more volume.

No matter where you are in your Associate journey, fresh enthusiasm always brings a burst of energy. So say hello to this new opportunity. Invite new friends and customer types to earn when they share USANA in the way that works for them.

Start something new and exciting with USANA’s Affiliate program and take your business to new heights!

Resources

Take some time to learn about the Affiliate Program. Use these helpful resources to educate your team and hype the program for health-minded creators.

Affiliate Preview
Affiliate Preview Video EN / SP / CH
Affiliate Preview Slides EN / SP

Affiliate Program
Affiliate Training Slides EN / SP

FAQs

To help you find answers to your frequently asked questions about the Affiliate experience.

Associate Focused:
Q. Do I need to be commission qualified to sponsor an Affiliate?
A. No. But you do need to be commission qualified to be eligible to receive the Affiliate Bonus.

Q. What do I earn from Affiliates I personally sponsor?
A. You earn a 20% Affiliate Bonus based on commissions your Affiliate earns from their customer purchases. (e.g. Affiliate earns $200 in Affiliate Commissions. You earn $40 (20% of $200). Also, 40% of any volume generated by your Affiliate’s customers will roll up the tree.

Q. Do the points generated by my personally sponsored Affiliate count toward PaceSetter or Platinum PaceSetter? And do they count as an enrollment an Associate needs to qualify?
A. Yes and yes. Your personally sponsored Affiliate’s personal purchases and customer sales count 100% toward Platinum PaceSetter and incentive trips. It works the same as a PC toward PaceSetter or Platinum PaceSetter status.

Q. Does the Affiliate bonus count toward rank advancements and/or incentive trips?
A. Yes.

Q. Will my upline earn commissions from Affiliates on my team?
A. Yes. 100% of Affiliate order volume rolls up the tree. And 40% of the volume from their customers also rolls up.

Q. Do Affiliates show in my downline?
A. Yes.

Q. Am I able to choose where Affiliates are placed in my organization?
A. Yes, when using the Direct Enrollment Links. If you do not specify where you want them, or if they come in through your personal website, they will be placed based on your default placement settings in Profile Manager.

Q. Is there a 10-day grace period to move Affiliates in my organization?
A. Yes. To change an Affiliate’s placement, you have a 10-day grace period to move them to your desired location. Placement movement is discouraged unless an error was made.

Q. If an Associate switches to an Affiliate, can I place them in a different spot in the tree?
A. No, an Associate who switches to an Affiliate will maintain their original place in the tree.

Q. Is the 20% Affiliate Bonus earned on dollars or volume?
A. The 20% bonus is based on sales generated by your personally sponsored Affiliate. The commissions they earn are based on the total price of the products (excluding logo gear and tax and shipping costs), not volume.

Q. Does an Associate earn the Affiliate Bonus on Affiliates referred by another Affiliate?
A. No, an Associate only earns the Affiliate Bonus from Affiliates they personally sponsor.

Q. How much volume rolls up to the Associate from Affiliate purchases?
A. The sponsoring Associate will receive 40% volume roll from Affiliate sales made to customers and 100% volume roll from Affiliates’ personal purchases whether they are personally sponsored or referred by another Affiliate.

Q. How does an Affiliate keep track of their referral so the Associate receives compensation?
A. Affiliates’ personalized links automatically tie them to their referrals, meaning they’re automatically linked to you as well.

Q. Do Affiliates need to know about SVP?
A. Affiliate compensation is based on sales dollars, not SVP. Affiliates can track their commissions in their Affiliate Dashboard.

Q. Why do Affiliates earn 15–20% on customer orders when Associates only earn 10%?
A. Affiliates do not earn any volume from orders they bring in—they only earn 15–20% on personally sponsored sales. Associates earn 10% on personally sponsored purchases, but they can earn even more from their team’s Associate, Affiliate, and PC volume generated through USANA’s Base Compensation Plan. Plus, Associates earn 20% of anything their Affiliates earn and can qualify for several additional travel and sales incentives.

Q. What is the advantage of moving a Preferred Customer (PC) to an Affiliate?
A. PCs can currently share links and earn 10% back in USANA product credits through our Refer a Friend program. If they enroll as an Affiliate, they earn up to double—15–20% back for each sale they make. Plus, they’ll earn cash instead of product credits. A PC moving to Affiliate will likely share more products and purchase products for longer.

Q. Can current Associates earn 15–20% by becoming Affiliates?
A. Yes. Current Associates can switch to an Affiliate and earn 15–20% on future customer purchases. To keep customers enrolled prior to the Affiliate Program launch, they need to call customer service to switch their account. These customers will still be paid out at 10%, given they were enrolled prior to becoming an Affiliate.

Q. What stops an Affiliate from switching to another team?
A. An Affiliate must enroll with a unique email address, phone number, and physical address. If any of these duplicate, the Affiliate will be placed back with their original Associate sponsor.

Associate Reports:
Q. What information will be available to Associates regarding Affiliates and/or customers I’ve sponsored?
A. Affiliates have been included in many of the reports that are available to Associates in Team Manager. You will find Affiliates in your Order History Report, your Sponsorship Report, your 4-Week Summary report, and more. You can filter these reports to show only Affiliates on your team. Keep in mind, Affiliates and customers can opt to hide their contact information, so you will only be able to see their information if they indicated we can share that information with you.

Q. Can an Associate see what their Affiliate sees on their sites so we can support them?
A. Multiple trainings in The Hub will allow Associates to become familiar with the Affiliate experience. Associates are not able to access an Affiliate account on their own.

Q. Will reports show an Associate’s history so we can approach them with this opportunity?
A. USANA’s reports show records in agreeance with our data privacy laws. If an Associate is currently active, you will see their information. If they are inactive, you’ll only see information from the last two years.

Q. Will the Affiliate Program be added to the USANA Customer Connect enrollment type?
A. Yes.

Misc.
Q. Which markets is the Affiliate Program available in?
A. The Affiliate Program is currently available in the United States, Canada, and Mexico.

Q. Does an Affiliate’s sponsor need to be commission qualified to receive the Affiliate Bonus?
A. Yes

Q.  What percentage of volume rolls up from my Affiliate’s order?
A. 100%

Q. Will USANA have a special program for markets in Asia?
A. The Affiliate Program will launch in the United States, Canada, and Mexico to start. We will then assess whether to make it available in other markets, including those in Asia.

Q. What is the financial benefit of being a team builder versus an Affiliate?
A. Affiliates earn supplemental income two ways: through personal sales and sales from referrals. They do not generate commission based on rolling volume. Team builders, or Associates, have six different ways they can earn, with greater earning potential if they are committed to building a team. Associates can participate in USANA’s Base Compensation Plan, where commissions are earned based on sales volume generated by you and your team. Plus, Associates can qualify for additional bonuses and incentives not available to Affiliates.

Q. Have you evaluated the risk if several Associates may become Affiliates? How will this affect me as an Associate?
A. Yes. It is possible some Associates may choose to become Affiliates, and this may impact your business and volume. Based on our data, it’s not beneficial for Associates with multiple Business Centers to switch to Affiliates, as their earning potential is greater as an Associate. The Associates likely to switch to Affiliates are those who haven’t been very involved in building a business.

Transitions:
Q. What is the process to transition to a different customer type (Associate/Affiliate/PC)?
A. All transitions are currently manual. To transfer your account, you’ll need to email affiliatesupport@USANAinc.com. This type of account transfer takes between one and three days.

Q. Can an existing/inactive Associate become an Affiliate by simply completing the Affiliate application (without contacting customer service)?
A. Current Associates who want to be an Affiliate should email affiliatesupport@USANAinc.com to convert their account to an Affiliate account. This ensures current customers remain connected to them. If they cancel their account and create a new one, they’ll no longer receive any benefits from previously sponsored customers and will be unable to return to their original account.

Q. If an Associate decides to become an Affiliate, are they able to keep their customers?
A. Yes. Associates will need to contact customer service to switch their account.

Q. How often can Affiliates/Associates switch their customer type?
A. Affiliates/Associates can change their customer type after a 12-week period. If there are special circumstances, please contact Customer Service.

Q. Is there an advantage of a PC transferring to an Affiliate?
A. If a PC shares USANA product with others, they may want to transfer to an Affiliate. PCs currently earn 10% in USANA product credits when they share products via share links. However, as an Affiliate, they would earn 15–20% in commissions for any sales they make.

Q. Are PCs automatically enrolled as Affiliates?
A. No. If a PC wants to enroll as an Affiliate, they will need to call customer service to change their account.

Q. What triggers an Affiliate to consider becoming an Associate or letting their upline know?
A. There isn’t an approach in place for this. While there may be some who choose to enroll as an Associate, we want them to make this choice without external pressure—something most Affiliates say will drive them to leave. The key is to meet Affiliates where they are and be mindful of what they want from their USANA experience. They should only be approached with the opportunity to enroll as an Associate if it is something they want.

Q. If an Associate who switched to an Affiliate switches back to an Associate, do they keep their Platinum PaceSetter status? Do they need to pay a fee to reactivate their BC?
A. Yes, they do keep their Platinum PaceSetter Status.  And no, they do not need to pay a fee to reactivate their BC. But they must wait 12 weeks before they can move back to Associate from Affiliate.
Q. What happens with BC 1 when an Associate switches to an Affiliate?
A. Nothing changes—BC 1 will stay. They will now be paid as an Affiliate.
Q. Do Affiliates who switch to Associates follow the same sign-up process as a new Associate?  A. No. They submit their request through Customer Service. Affiliates who want to switch to Associates can use any personal volume generated from the previous six weeks to activate the Business Center.
Q. When an Affiliate switches to an Associate, do any past enrollments or their purchases count toward their PaceSetter qualification?
A. No, they will have to generate new enrollments and new volume to meet the PaceSetter requirements.
Q: If I’m Affiliate A and I enroll Affiliate B who later decides to become an Associate, do I still have the opportunity to earn the Leadership Bonus from Affiliate B if I become an Associate after Affiliate B becomes an Associate?
A: No. You’ll lose the opportunity to earn Leadership Bonus from Affiliate B because Affiliate B became an Associate earlier than you, even though you were their Affiliate sponsor.
Q. When an Affiliate switches to an Associate are they placed in the tree by default? Can the new Associate be placed in any BC?
A. No. Affiliates already have a spot in the tree and will not be moved when they switch to an Associate. If a new placement is desired, they will have to cancel and wait six months to re-enroll.
Q. If a PC switches to an Affiliate, can they be moved/placed? For example, if a PC is in BC 3, does their Affiliate placement stay the same?
A. PCs don’t have placement in the tree. When they decide to become an Affiliate, they can enroll in any position they choose. Switching PCs should cancel their account through customer service and they will be sent a new link to enroll as an Affiliate.
Q. Can customers and Affiliates opt out from sharing personal information at sign up?
A. Yes.

Affiliate Focused:
Q. How often do Affiliates get paid?
A. Affiliates are paid weekly via direct deposit—as long as they’ve earned the minimum US $5.00 payout. If this is not met, commissions will roll over to the following week or until the $5.00 payout is reached.

Q. Is the 20% Affiliate Bonus based on dollar amount or points?
A. The 20% Affiliate Bonus is based on dollars, not points. An Affiliate earns 15–20% of the tax exclusive price of any order they generate, meaning they earn 15–20% of the product price, not the product volume.

Q. Will Affiliates use share links?
A. Yes, this is the primary way an Affiliate will share. Sales generated from customers through these personalized links earn a commission. These links can be found through their Affiliate Dashboard.

Q. Do Affiliates and their customers get the Preferred Price when they place an order?
A. Affiliates will save 10% off the retail price (Preferred Pricing) just like Associates and PCs. Their customers will have the choice to either check out as a guest and pay the full retail price or sign up as a Preferred Customer and save 10%.

Q. Is there a monthly Affiliate sale requirement?
A. There is not a sales requirement for Affiliates to earn their 15–20% Affiliate commission.

Q. Does an Affiliate need to buy a Welcome Kit?
A. No. Affiliates are not required to purchase a Welcome Kit. They will have the option to purchase a sample kit, but it’s not required.

Q. Do Affiliates have to pay an annual renewal fee?
A. No.

Q. Are Affiliates required to be Ethics Certified to receive the bonus?
A. No, Ethics certification is not required to earn. Information about creating ethical content is available.

Q. Are Affiliates required to share their Social Security number to enroll?
A. Once an Affiliate has earned US $600, they will need to provide this information, but it is not required to enroll.

Q. Can an Affiliate be an Affiliate for other companies, too?
A. Yes. This is common in the Affiliate marketplace. However, Affiliates cannot promote competing Direct Sales products to current USANA Associates, Affiliates, and/or customers.

Q. Can Affiliates set up an Auto Order and get the 10% Auto Order discount?
A. Yes. Their dashboard is in the same website where they place orders and manage Auto Orders. Affiliates can easily switch between their dashboard and Auto Order access.

Q. Can Affiliates qualify for free shipping?
A. Affiliates can get free shipping on Auto Orders (and any orders placed the following four weeks) of $100 or more.

Q. Can Affiliates enroll all customer types?
A. Affiliates can enroll Affiliates and PCs. They are not able to enroll Associates.

Q. Will Affiliates’ customers have an ID number?
A. Yes, they have an ID number just like Associates do. But they can also create a username, so they don’t need to use their ID to log in.

Q. Do Affiliates have to be sponsored in the same market their sponsor lives in?
A. No. An Affiliate’s sponsor can reside in any of the markets in which the Affiliate Program is available—currently United States, Canada, and Mexico.

Q. Can Affiliates enroll Affiliates and/or customers in a market they do not live in?
A. Yes. However, they will only receive credit for purchasing Affiliates/Customers where the Affiliate Program is available—currently United States, Canada, and Mexico. Any customers/Affiliates residing outside these markets will not earn Affiliate commissions.

Q. If an Affiliate decides to become an Associate, will the customers they enrolled as an Affiliate still generate a 15–20% commission?
A.  No. Once they switch to Associate, they will have access to all the same benefits any Associate has. They will now receive 10% on orders from these customers and 70% of the volume will roll up.

Q. Do Affiliates make more money if they sign someone up for Auto Order?
A. No. Affiliates earn a 15–20% commission on PC and retail customer sales. They do not earn more for Auto Order purchases—but more consistent commissions are likely from Auto Order customers.

Q. Can you build a team and be in the Affiliate Program at the same time?
A. No. You cannot be an Associate and Affiliate at the same time. As an Affiliate, you can refer other Affiliates and earn a 10% referral reward on commission earnings from their personalized links. But to build a team you must be an Associate. You need to determine which is best for you.

Q. If I’m an Affiliate and enroll another Affiliate who later decides to become an Associate, what happens to my earnings?
A. You will no longer earn based on their earnings. The system will shift the payout appropriately to reflect this change.

Q. If an Affiliate leaves USANA, what happens to their PCs?
A. PCs that came in under an Affiliate will continue to generate volume roll at 40%.

Q. Will USANA terminate Affiliate accounts if the Affiliate is not actively sharing and earning?
A. Affiliate accounts may be deactivated if they have not ordered product or made a sale in 12 months.

Affiliate Dashboard:
Q. Do Affiliates have access to reports on The Hub?
A. Affiliates can access an order history report through their Affiliate Dashboard.

Q. How do Affiliates track their weekly earnings?
A. A weekly earning widget is available in their dashboard.

Q. What information will be available to Affiliates regarding Affiliates and/or customers they’ve sponsored?
A. Affiliates can see available customer information in their order history report. Affiliates and customers have the option to allow or hide their contact information. If customer information is hidden, volume and orders placed will be visible. There will also be reports in The Hub to track Affiliate information.

Q. What type of Notifications do Affiliates receive?

  1. Affiliates will receive a notification when their customer places an order.
  2. Onboarding Notifications (including text, email, and Affiliate Portal).
  3. Regular communication, highlighting products they should learn about and share. These emails will coordinate with products featured on USANA.com and social media, so the message is consistent.

The earnings portrayed are not typical. Earnings are calculated on sales to consumers; no sales or commissions are guaranteed. Success results only from your diligent efforts. For typical earnings, see the Average Annual Earnings Chart: www.USANAincome.com.

Last modified: January 8, 2024

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