Microbiome-Friendly Celavive Postbiotic Skincare
USANA Celavive’s Postbiotic Skincare line has products formulated to nourish, revitalize, and visibly restore balance to problematic skin. These products work in symbiosis with your skin to promote a thriving and healthy-looking moisture barrier. Improved hydration for dry skin, a more even-looking complexion, and less visible redness are just a few of the benefits your customers will experience.
Technology and Formulation:
As your largest organ, your skin provides a natural protective layer to support a beauty biome teeming with trillions of microorganisms, including bacteria, fungi, and viruses. It takes a thriving environment to keep this beauty biome looking balanced. Postbiotics—a natural by-product of probiotic fermentation—lock in moisture, replenish the skin’s moisture barrier, and defend against environmental irritants. USANA’s postbiotic skincare works in harmony with your skin’s moisture barrier to promote a happy, well-balanced-looking complexion.
This new series of skincare products features microbiome-friendly postbiotic technology. Each product has a unique function to promote a more even-looking and visibly calm complexion.
Step 1: Calming Cleanser
Step 2: Perfecting Toner (does not contain postbiotics)
Step 3: Rescue Serum—clinically studied
Step 4: Soothing Moisturizer—clinically studied
Step 4: Barrier Balm
Postbiotics vs. Probiotics in Skincare:
Probiotics have been popping up in skincare over the last few years, but they aren’t always what they seem. They’re commonly known as the good bacteria you need to function properly and maintain good digestion. But because probiotics are technically living bacteria, they cannot survive well in topical skincare. In fact, most skincare brands that market probiotics are very likely using postbiotics.
Postbiotics are the by-product of probiotic bacteria fermentation. This fermentation is great for your gut—and the appearance of your skin, too. The postbiotics featured in Celavive are stable in our products, microbiome-friendly, and safe and effective.
With knowledge and research growing surrounding the gut-skin connection, we’ve expanded our science beyond products that fight visible signs of aging to focus on hydrating the skin’s natural moisture barrier.
Hydrating Your Skin’s Moisture Barrier
- What is your skin moisture barrier?
- It’s the protective barrier on your skin’s outermost layer that’s responsible for keeping environmental irritants and unwanted substances from penetrating the skin and causing irritation from dry skin.
- Why is the skin’s moisture barrier so important?
- It’s like a protective shield—forming your first line of defense against environmental irritants. When this barrier is compromised, bacteria, pollutants, and free radicals can wreak havoc. Your skin reacts with unwanted redness, dryness, dullness, and more.
- How can you visibly balance your beauty biome?
- Hydration helps bring visible balance back to your complexion. Our Barrier Balm—powered by postbiotics—is a great solution to visibly restore moisture, act like a second skin, and visibly strengthen the skin’s natural protective layer with microbiome-friendly ingredients.
Postbiotic Skincare Ingredients:
Our postbiotic skincare products are the perfect solution for visibly problematic skin types and anyone with skin moisture barrier dryness. They feature studied postbiotics, key ingredients, and soothing botanicals. Knowing these and their benefits should be easy to understand. Use this simple glossary to learn about each unique ingredient and how these formulas make a visible difference on your skin.
Postbiotics:
- Lactobacillus ferment (in Calming Cleanser and Barrier Balm):
Postbiotic that targets the appearance of dry skin and replenishes the skin moisture barrier - Saccharide Isomerate (in Rescue Serum):
Marine postbiotic to visibly balance and intensely hydrate the skin barrier - Yeast Extract (in Soothing Moisturizer):
Hoya flower nectar postbiotic rebalances the skin’s moisture barrier
Soothing Botanicals:
- Cupuacu Butter (Theobroma grandiflorum Seed Butter):
Rich emollient for locked-in moisture and bounce - Olivol Botanical Blend:
Combines a potent compound called Olivol, derived from USANA’s exclusive olive oil-extraction process, with watermelon, apple, and lentil fruit extracts to provide intense moisturizing effects clinically shown to increase the skin’s moisture level for up to 24 hours after just one application. - Borage Oil (Borago officinalis Seed Oil):
Soothing antioxidant and Gla-rich oil that nourishes the skin barrier. - Ceramide EOP, NS, NP, AS, AP:
Fatty acid lipids that help to lock in moisture and prevent dryness at the epidermis level. - Sweet Almond Oil:
Lightweight emollient oil for sensitive and blemish-prone skin that’s rich in vitamins and antioxidants - Punica granatum Pericarp extract:
Antioxidant-rich emollient from pomegranates that helps protect skin from dryness due to environmental stressors - Ophiopogon japonicus Root Extract:
Provides soothing benefits to help improve the skin moisture barrier and reduce visible redness
Free-From List:
Fragrance, gluten, allergens, harsh chemicals, pore-clogging ingredients, animal by-products, parabens, phenoxyethanol, mineral oil.
Postbiotic Skincare Assets:
Product Guide—Includes NEW Products EN / SP / CH
Skincare Steps 1–4, How to Layer Skincare Graphic EN / SP / CH
Visit the Share USANA Media Center to find eye-catching postbiotic skincare social shareables and product images to share.
Videos:
How-To Videos:
Calming Cleanser EN | SP | CHT
Rescue Serum EN | SP | CHT
Barrier Balm EN | SP | CHT
Soothing Moisturizer EN | SP | CHT
Introducing Celavive Postbiotic Skincare:
Last modified: October 11, 2024
