Distributorship Participation

Policies governing participation in a USANA Business are found in Sections 24 and 25 of the Terms & Policies. They provide, in part, that an Associate may operate, receive compensation from, or have an ownership interest, legal or equitable, as a member, sole proprietorship, shareholder, trustee, or beneficiary in only one USANA Business. However:

  • Your spouse may become an Associate and operate a second distributorship as long your spouse’s distributorship is placed below one of your Business Centers and not in a crossline organization. The second business must be a bona fide independent business that is operated by the person listed on the agreement and not by the owner of the first business.
  • If both you and your spouse had separate businesses prior to marriage, you both can keep the distributorships if you submit a copy of the marriage certificate and new application form filled out with updated information to USANA.
  • If a distributorship is inherited by succession, USANA will need proof of death, proof of succession, and a new application.

When an Associate account is transferred through a Transfer of Distributorship or succession, the new account owner is accepting the business as is. Thus, Pacesetter status or lack thereof, will remain the same after the the transfer.

Displaying and Selling Products

USANA policy allows Independent Associates to display and retail USANA products in facilities where professional services are the primary source of revenue and product sales are secondary. Approved service-oriented establishments include, but are not limited to, health spas, beauty shops, and physicians’ and chiropractors’ offices. No product banners or other USANA advertising material may be displayed to the general public in a manner as to attract the general public into the establishment to purchase products. Prohibited retail outlets include, but are not limited to, brick and mortar retail outlets and kiosks.

Please also refer to USANA’s Terms and Policies, policy 18.

Direct Advertising Mailings

Associates may advertise through direct mailings, but should be aware that it is prohibited to recruit or solicit a USANA Associate into another direct selling company, as well as offering to sell or promoting products from another direct selling company to USANA Associates. If your mailing contains any promotion of other direct selling products or business opportunities, you should ensure that there are no USANA Associates in the direct mailing target audience. Please refer to USANA Terms & Policies, Section 21 and 22.

Cross-line Contact

If you would like to contact someone in USANA that is not in your Team Below, you will need to contact Customer Service. The customer service representative will contact that person for you and give them your information along with the message that you would like to speak with them. Then, it becomes the responsibility of the Associate, at their sole discretion, to contact you. USANA cannot give you the information of someone that is not in your Team Below.

Credits on Returns

USANA offers a 100 percent refund to Associates if they elect to cancel their Distributorship during the thirty-day period immediately following their enrollment, and if the product was purchased as part of the Associate’s initial order (excluding shipping.)

All other returns by Associates and Preferred Customers are subject to a 100 percent refund (excluding shipping) for product returned within 365 days that is in re-salable condition.

For return policies applicable to retail customers, please see Policy 40 of the Terms and Policies.

Refunds and exchanges are processed in the order they are received and generally take 2 to 3 weeks to fully process. In rare circumstances, there may be unforeseen delays.

Cost to Enroll as an Associate

The price to enroll as an Associate is the price of an Associate Welcome Kit (unless prohibited by law).

*The cost to activate one or three Business Centers differ depending on pack and/or products ordered.

Complaints Against Another Associate

If you have a complaint against another Associate, first, try resolving the problem with the other Associate. If the problem persists, consult your upline Gold Director to resolve the issue at the local level.

If that does not resolve the problem, please report the incident to the USANA Ethics and Education Department in writing, and the USANA Ethics and Education Department will review the complaint and make a final decision.

Again, the complaint must be submitted in writing and needs to be as specific and detailed as possible.

Ethics and Education Department

Ethics and Education Department

The USANA Ethics and Education Department provides service to Associates in two main areas:
  1. Monitoring and enforcing Associate compliance with the Terms and Policies.
  2. Providing education and answering questions regarding the rules and guidelines for the ethical and legal operation of a Distributorship.

You can contact the Ethics and Education Department in the following ways:
Phone: 801-954-7777
E-mail: ethics@usanainc.com
Fax: 801-954-7809
Facebook: https://www.facebook.com/USANAEthics

For audit questions or concerns:
Phone: 801-954-7770
E-mail: compliance.audit@usanainc.com

Claims About USANA Products

Associates may make claims that are found in official USANA literature and about their own experiences with the products in their general health and well being. However, Associates may not make claims or personal testimonials that state or infer that USANA products have therapeutic or curative properties. In particular, no Associate may make any claim that USANA products are useful in the cure, treatment, diagnosis, mitigation, or prevention of any diseases. Such statements can be perceived as medical or drug claims. Not only do such claims violate the Associate Agreement, but they also violate the laws and regulations of the United States, Canada, and other jurisdictions.

Below are examples of proper and improper product claims.

Proper Product Claims:

  • “By taking Proflavanol, I’m supporting my heart health.”
    Proflavanol is a product formulated to help you retain a healthy cardiovascular system, so this is an allowable claim.
  • “As a person with an active lifestyle, including participation in frequent sporting events, I realize the importance of being in the best shape possible. I know that when I take USANA’s Procosa supplements I am maintaining healthy cartilage and optimal joint health, and I have never felt better.”
    Procosa is designed to promote optimal joint health.
  • “Regular exercise and a healthy diet with enough calcium help teen and young adult white and Asian women maintain good bone health and may reduce their high risk of osteoporosis later in life.”
    This is an example of a claim approved by the FDA for calcium and osteoporosis that you would find in a U.S. Product Information Booklet.

Improper Product Claims:

  • “Since I’ve started using USANA products, I’ve lowered my cholesterol and stopped taking my Lovastatin.”
    This would be a bad claim because the person cannot say that a product will help them get off a certain medication or treat an abnormal health state such as high cholesterol.
  • “I use Nutrimeal and Nutrition Bars to control my blood sugar and help keep my diabetes in check.”
    This would be improper because the person is implying that our products can help treat the high blood sugar levels associated with diabetes.
  • “By taking BiOmega, I’ve reduced my risk of developing cancer.”
    This would be an improper claim because the person cannot say that a product will prevent or lower the risk of developing a future disease, illness, or condition.

Before and After Photos

Before and after photos, popular with our Celavive line of products, are a unique type of claim that can be made as part of your USANA product story. You don’t need to have photos approved if you are posting in conjunction with a message about USANA. However, the photos must comply with all related Terms & Policies.

In general, you should take the before and after photos in the same location, using the same pose, and the same lighting. For example, you shouldn’t use a “before” photo that incorporates:

  • Poor posture
  • Neutral facial expression
  • Unkempt hair
  • Unfashionable attire
  • Poor lighting
  • Washed-out skin tones

Alongside an “after” photo that incorporates:

  • Bright lighting
  • Studio quality picture
  • Happy facial expressions
  • Confident posture
  • Fashionable attire
  • Stylish hair and carefully applied makeup
  • Change in posture or flexing to create the appearance of weight loss

Some other examples of photos that would violate the Terms & Policies include, but are not limited to, photos exhibiting non-typical lifestyle benefits and photos implying disease or drug benefits.

If you have questions about a specific photo or post, please contact the ethics and education department at 801-954-7777 or e-mail ethics@usanainc.com.

Please also refer to USANA’s Terms and Policies on Product Claims, section 10, or more information.

Retail Sales Verification (Audit) Program

The Retail Sales Verification Program is designed to ensure that our Associates are meeting their sales requirements. USANA randomly selects Associates to participate in this program. When selected, Associates must show evidence that they are meeting these requirements.